You already know how much a traditional public relations firm can boost your business, but for the fashion industry, there is an even more effective option. Fashion-specific public relations firms are popping up all over the major fashion cities and spreading like wildfire due to the exceptional service they provide. In an industry where image is literally everything, a PR firm familiar with the ins and outs of the industry can be an invaluable resource. They do everything that a normal PR agency would in terms of handling your public image and guiding marketing efforts, as well as helping to get your brand out in front of people.
Fashion PR firms are able to boost brand recognition and loyalty in a way that some may call miraculous. A brand that the public had virtually never seen before could become a buzzed-about name seemingly overnight, and a household name is as little as a few weeks. This dramatically increased brand awareness leading to more business, of course, but also opens the door to a wide range of distribution opportunities that can increase sales exponentially. Make sure your suppliers and warehouses are ready to handle the increased demand for your products before you hire a fashion PR firm!
The tactics that fashion PR firms may implement in order to achieve these results are many and varied. Some common ways to get your brand message in front of a wide national and regional audience is by utilizing relationships with big-name lifestyle and fashion magazines, hosting lunches and other events that expose editors, broadcasters, bloggers, and other high-powered people to your brand in an intimate way, harnessing the power of social networks to boost your brand reach, experiential marketing, and of course there are still some “industry secrets”! Whatever they do, it works.
These fashion PR companies also frequently maintain their own blogs where they can highlight the work of their clients. This is a great way to get your products out to an audience of your peers as well as potentially finding a brand that you love! It also offers great networking opportunities between compatible businesses of similar industries. These blogs are a bit like a cross between Pinterest, Facebook, and LinkedIn, where you can see a lot of cool stuff, then connect socially or professionally with the people who created it. It’s a special little in-group that comes as just another perk of hiring an experienced fashion public relations firm.
Case studies and customer’s rave reviews are a great way to determine if a fashion PR firm is the right choice for your company. If your fashion business could use a little boost in terms of brand distribution, a fashion public relations firm is often the best way to make that happen, and quickly. The vast majority of these agents are efficient, effective, and a pleasure to work with, so don’t waste any time! Reserve your company’s spot with a fashion PR firm before they all get snapped up!