Attracting Potential Customers To Your Exhibition Stand

Attracting Potential Customers To Your Exhibition Stand


When it comes to designing your exhibition stand, you will want to think creatively, as well as outside of the box. Enticing potential customers to your stand and getting them to interact will allow your sales people the chance to pitch your products or services. With some creative thinking, there are some excellent ways that you can attract people to your stand.

  • Bubbly and Lively People

When you decide to attend an exhibition, you will want to choose your personnel wisely, as well as having excellent communicators. You will also want to make sure that the people you decide to represent your company are bubbly, lively, and above all approachable. If your workers are excited to be there, this will come across to the public, and you will find that this type of attitude is contagious.

  • An Eye-Catching Stand

Building eye-catching exhibition stands is not as easy as you think. So, if you are thinking of making the investment in attending an exhibition, take a look at some of the professional stand builders. Companies, such as Aspect Exhibitions, can make your design concept a reality and allow you to create a style of exhibition stand that is going to draw the eye and intrigue people.

  • A Place to Chill Out

One way you can make people spend more time at your display is to give them an area that they can chill out and recharge their batteries. We live in a world filled with technology and all of our electronic devices requiring power. Offer visitors an area where they can relax for a while and recharge their phones and laptops free of charge.

  • Free Wi-Fi

One major complaint that many people who attend exhibitions have, especially members of the press, is the lack of free Wi-Fi. You can offer a free service to everyone that attends, and in return ask them to register their details. You will be providing a free service that people will remember you for, and creating a prospect database that your sales people can use in the future.

  • Refreshments

Another excellent way that you can attract people and also engage them at the same time is to offer a variety of food and drinks for them. You can choose to provide just basic refreshments such as Tea and Coffee, Water and Fruit Juice; or you could also offer biscuits, snacks and sandwiches. People who are hungry have short attention spans, but when they are feeling full and satisfied, they are much more open to listening to what you have to say.

  • Giveaways and Competitions

Everybody likes to get something for free, and promotional merchandise is an excellent way to get people’s attention, and also advertise your business. You can provide T-Shirts, Pens, Pencils, Mugs, and a wide variety of other merchandise, all printed with your company logo and details. Make sure that you also provide bags branded with your business details which will help to advertise your company at the exhibition, and draw attention.

With some creative thinking, you can devise a strategy to draw your prospects in and pitch your business to them willingly. If you are attending an exhibition, make sure that you plan it down to the last details, and give your sales people the maximum potential of reaching as many prospects as possible.

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