When talking about Insurance sales, getting insurance leads doesn’t mean the battle is over. Success depends on how you deal with those leads. Getting countless number of leads is not much unless you learn to convert them into your active customers. Whether you are an experienced, well established insurance company or have newly stepped into the industry, you need to be comfortable while converting the leads into sales. Remember, dealing with leads means creating a connection with your prospective clients, sharpening your communication skills, and understanding individual needs. Working with leads means creating a long lasting relationship with your clients.
Decades ago, when phone and internet weren’t often personal, we used to walk into an agency where people were ever ready to discuss their products with us. But, now it is not that easy to connect with people in real. In today’s era of rapid-fire communications, you will need to surprise each lead by immediately following up their requests as early as you receive them. Therefore, you need to be available at any time when the leads are ready to execute. Before calling, preferably focus at the most beneficial time. Like Mondays and Fridays are generally less beneficial, whereas the time before noon on Tuesdays, Wednesdays, and Thursdays are most productive. Hence, contact your prospect during these midweek hours before noon.
Be prepared with accurate product knowledge before contacting your prospect. Collect all necessary information about your prospects and their interests, find out what product would fulfill their needs, and cover this pile of information into your call. Most beneficially prepare a script before calling, to make sure you don’t forget to incorporate any relevant details. Be consistent and flexible while following up on an Insurance lead. While calling your leads, bear in mind that people, for any reason, might not respond. In this case connects with them live. Keep on following them, preferably in the midweek days.
While making the contact, spend some time to know your prospective clients, and understand their needs. Give them the opportunity to express what they actually need from your business. If you can do this you will be able to find your clients the right product that can fulfill their needs. And when people contact you via phone or email for any inquiry, they are either ready with a decision to be an active policyholder or they might be shopping. So be ready with your best offer. Give them your best offer or deal. Make them feel your offers are appropriate for their specific needs.
Working with leads of any insurance product is a sort of art. Being an insurance agent, you would understand that getting qualified leads and converting them into active policyholder is not an easy task. You could kill great opportunities if you are not in tune with your each individual requirements, if you can’t root up your services effectively, and if you fail to showcase yourself as a trusted adviser. Pursuing best ways of working with leads and pulling up your insurance sales is a matter of creating active connections. Therefore, think about your prospect’s requirements and build a long lasting active relationship with them.
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