If you want your business to be noticed by those who pass by, then a quality sign is an absolute must. Signs can communicate the character of your business, help make your building easier to find, and ensure that your brand identity remains strong.
Just as important as the sign itself, though, is how the sign is installed. You want to ensure that the sign is installed safely and securely so it can guide people to your business for a long time to come. With that in mind, here are four essential steps for businesses looking to put a sign on their building.
Before you begin the design and installation process for a sign, it’s important that you receive permission from the landlords who you lease your building from. While they likely won’t have an issue with you installing a sign in general, you’ll want to make sure that your sign design, in particular, meets any criteria that they have. Of course, if you own the building yourself, this isn’t an issue, but it’s still a good idea to check for any neighborhood restrictions regarding light levels or aesthetics to be sure you check all the boxes.
Check for Electrical
An important component of your sign will be the lights inside the sign that allow your sign to attract attention at night. If you can’t run electricity to the location of the sign, however, you’ll be stuck with a sign that’s only effective during the day. Before you install your sign, then, you’ll want to ensure that an adequate electrical supply can be run to the location of the sign. You’ll also need to decide if you want the ability to turn the sign on and off or if it will be on a light sensor.
Take Safety Precautions
Once you have the preliminary work out of the way, it’s time to install your sign. Depending on the height of your building, you may need to utilize scaffolding for hire to ensure the workers can safely install your sign. Since signs can be quite heavy, trying to maneuver them up a ladder or in a small cherry picker can be quite difficult. Therefore, having a large scaffolding platform to work from can make the job safer and faster.
Show it Off
Once you have a new sign installed, it’s a great opportunity to show off your brand through your social media channels. Take a few high-quality pictures of the installation and finished project, then update everyone on the new look for your facility. If your sign is designed well, this will be an opportunity to make an impact on current and potential customers simply by exposing them to your brand.
While a new sign is a great way to attract business, it’s important to keep your sign in good working order to project a good image for your business. If a bulb burns out, don’t let it stay burned out for long. If the sign becomes dirty or faded, or if you change your company’s logo, replace the sign. Keeping your sign fresh, even after the newness has worn off, will show people how much you care about your business and, as an extension, how much you care for them as customers.